Blog
Building business cases your CFO will actually sign — benchmarks, methods, and the numbers behind them.
Why most ROI business cases fail before anyone reads them
Single-point estimates, cherry-picked benchmarks and no downside case sink most ROI proposals. Here is how to build one a CFO will trust.
31 Jul 2026
What a point of churn actually costs you
Churn benchmarks by sector, the revenue maths of retention, and why one percentage point of churn is worth more than most growth initiatives.
31 Jul 2026
The true cost of a support call
What a support call really costs — verified cost-per-contact benchmarks, fully-loaded cost thinking, and the economics of deflection.
31 Jul 2026
Realistic Self-Service Deflection Rates: What the Evidence Supports
Vendor deflection claims routinely overshoot. Here is what verified research supports, and how to tell containment from deflection from resolution.
31 Jul 2026
Projection vs Impact: Why Business Cases Die After Approval
Most organisations never measure whether a business case came true. Closing the loop — projection, then realised impact — is how credibility compounds.
31 Jul 2026
Process Automation ROI: Turning Hours Saved into Money You Can Defend
Hours saved are not money saved. How to convert automation time savings into value a CFO will accept: real hours, loaded cost, utilisation, ramp.
31 Jul 2026
How to Present ROI to Your CFO: What Finance Actually Checks
CFOs don't check your headline number. They check provenance, sensitivity, the downside case and NPV. Prepare for those four and the meeting changes.
31 Jul 2026
Page speed and revenue: building a case you can defend
What the speed-to-conversion evidence really supports, which famous numbers to avoid, and how to build a page speed business case a CFO will sign.
31 Jul 2026
NPV, IRR and payback, explained for operators
The three finance measures every operator needs, when payback misleads, and why a multi-year view changes decisions. With a worked example.
31 Jul 2026